Martine Bal

I grew up in an entrepreneurial family. From an early age I helped out in my parent’s business regularly by distributing flyers door to door and answering the phone. I studied at the International Hospitality Management School, where I got into further contact with PR, marketing and sales. The type of work, I found out, suited me best. After working in the international hospitality industry for a couple of years, I was looking for a long term commitment. I decided to join the family business and together with my father, I started a new company. That is what I have been doing ever since, being an entrepreneur, starting multiple initiatives, building new business. Profile:- Entrepreneurial mind- Thinks in terms of opportunities and solutions- Easy approachable- Internationally orientatedSkilled in:- New business development -> how to get new business off the ground- New product / concept launch -> practical and hands on approach- Product innovation process (from commercial and organizational point of view)- Innovation marketing -> How to bring innovation to the market successfully- Organizing, getting things done- Making the first contact