Innovatie

Reset

Opschaling

Reset harnesses the power of the break to turn rest and  recovery into a performance enhancing tool by combining your wearable sensor data with scientifically based immersive experiences to help optimize your mental and physical state. The aim is to ‘reset’ the mind and body for users to manage stress and feel rebalanced, refocused or re-energized.

Medisch technologische innovaties

Wearable

Zelfzorg

Regio Noord-Holland

Help ons versnellen

The Reset Pod is a living lab to help us get real-time data and feedback. We've built 2 different physical pod prototypes to test the biofeedback and immersive experiences. We piloted the Reset Pod at Salone del Mobile, one of the largest designed fairs in the world. We also received funding from the RVO which helped us refine a commercial pod design, build our data model and do user testing. We look for expertise, development partnerships and investors to help us accelerate our roadmap. We are clear on the next steps and want to capitalize on our potential impact.

Jeff Povlo

https://getreset.eu/

Probleemstelling

We are targeting the high rates and fiscal consequences of burnout and people suffering with mental health issues. Our feeling is that stress isn't all bad but not effectively managing it is. We want to help people actively manage their stress to turn it into an asset rather than a threat.

Oplossing

Our objective is to provide prevention tools that improve the mental wellbeing of individuals in a measurable way. RESET is the glue to connect wellbeing ecosystems - making wellbeing measurable, giving individuals tools to take ownership and realize sustainable behavior change. The result will also lead to reduced burnouts, increased performance and help organizations create a culture that places an emphasis on employee wellbeing.

VWS-missies

Reset is a prevention tool contributing to gezondheid en Zorg domain, specifically Leefstijl en leefomgeving and Zorg op juiste plek. We are putting all citizens in control by helping them actively manage their mental health. Self management is a big part of the offering and will add healthier years to everyone's life. We use a combination of technology with human input to provide solutions. The pods act as field labs to get insights and real time user feedback.

Doelgroep

The mental health and wellness category is exploding post Covid. If we break down some of the markets we are addressing, the consumer wearable market is 32 Billion, wearable biosensor market is 15B, Health and Fitness apps are 1 Billion and growing.
Here's our target segments:
Companies--Many companies post covid are adapting to the new ways of working. Offices are becoming more service based and needing to rethink how they take care of employees.
Hotels, gyms, spas--These are perfect to offer a mental and physical offering versus more physical interactions.
Automotive, train and plane--We've worked with an automotive company as a use case for their autonomous vehicle concept. Trains and Planes have potential both inside the vehicle and at train stations and airports.
Universities and academia--Both professors and students are under immense pressure. We've had real interest from universities on helping students cope with stress.
Hospitals--Hospitals are another environment where stress management is vital. While surgeons get mandatory breaks after surgery but nothing else is offered to the rest of the staff. Reset can also help patients with their mental state.
Public space--Cities have a role to play helping their residents become more resilient. Mental heath budgets are being allocated across many cities and we feel we can play a role to raise awareness and help citizens.

Verlaging zorgkosten

Reduced costs due to mental fatigue and burnout
Reduced employee absenteeism
Helps to quantify the effectiveness of company wellness strategies

Verdienmodel

Physical pod rental/sales
App+ subscriptions for premium services
App-store to download additional experiences inside the pod
Partnership model for bespoke experiences
Reset workshops and camps

Geïnvesteerd vermogen

€ 100 duizend-1miljoen

Concurrentie

Sensiks is a competitor that offers a physical experience to reduce stress
Ayavaya is also doing stress reduction with their product
There are various products that claim to track stress via wearables but not that combine it with interventions to translate the effect they have.
The problem is currently solved by companies doing internal campaigns, traditional break rooms and various gadgets such as foosball tables to offer break options.
Reset is a prevention tool. It's designed to be able to quantify the impact and effort individuals and companies are putting into their wellness strategies. If Reset prevents one person's burnout, the company saves €80-€100K (Zilveren Kruis study on costs of burnout)

Unieke kenmerken

The innovation of Reset comes in various ways.
1. Reset is not only about stress reduction. Reset is about stress management--up or down. For example, our findings were that people want to tune up for a meeting and down after one. Reset is redefining how to get the most out of a personal break.
2. The Reset Index is beyond tracking a person’s resilience to stress. The Reset Index is a tool to learn one’s optimal functioning zone and recommend tailored breaks to help keep them in it.
3. Reset has a range of product offerings that tackles both short- and long-term factors that affect mental health, starting with the pod. If we can accelerate speed to market, we’re in a good position to offer solutions people want.

Technically, the innovation is the combination of monitoring and tracking via wearables together with interventions to help individuals with what they need, when they need it.
The second is the pod structure that will ultimately learn and personalize experiences to you. This goes from the design of the structure to the applied technologies inside. A user can pair his or her wearable to the system to get personalized feedback.
The third is that we are developing a Reset Index to help people understand their optimal functioning zone.

Intellectueel eigendom

Pod design is protectable (patent applied)
To be protected:
The various treatment/ intervention software models that specifically attempt to bring an individual back to their personalized optimization zone (i.e. “breathing exercise” programs)
The data model we're using is protectable
The behavioral database is protectable
APIs that interoperate with various 3rd party sensors.
Algorithms that identify, diagnose, and then recommend a personalized treatment to bring a given individual’s health state back to their ideal optimization zone (both pre- and post-treatment and including a feedback loop).
The Reset app is protectable

Organisatie

The organization needs to have dedicated functions for development and sales.
We identified the following 7 core functions to build the organization: Research+Insights, Product Lead for Reset Pod, Product Lead for Reset App, Structural Design, Interaction/Experience Design, Database technologist, Commercial Director with category sales functions reporting in.
Dr Christiaan Vinkers with Amsterdam UMC is currently on the advisory board to help us with the scientific pathway we are developing.

Beschrijving pilotfase

We have a pod that is used for ongoing testing and development. Visitors would come in, put on the wearables we had, complete a few intake questions while we established their baseline, entered the pod and did both an Active and Passive experience.
From there visitors completed a couple exit questions via our app to establish a second baseline. Then we compared the two baselines to see the shift based on the experiences. We then visualized this for the individuals.
We've worked with an automotive partner on the application of Reset in an autonomous vehicle.
Advanced talks and LOIs with other companies to place Reset pods in their office.

Betrokken partners

We have a range of experts working together to develop Reset.
Dr Christiaan Vinkers, Full Professor, APH - Mental Health
Associate Professor, Amsterdam Neuroscience - Mood, Anxiety, Psychosis, Stress & Sleep
Christiaan is on our advisory board to help with the scientific approach. He's also introducing us to other scientists doing related research.
Dr Rajat Thomas, Amsterdam UMC, AI specialist in Psychiatry
Dr Teresa di Sanctis, Mind Miners, Neuroscience and Behavioral science
UNStudio is designing the physical pod and opening their network for partnerships and business development.
Tellart is an interaction/experience design company

Aantal gebruikers pilot

101-1.000

Onderzoeksresultaten

Users were interested to quickly know their state (Reset Index) without having to open an app (possibly done by a widget)
Users felt like the pod is personalized to them and that they could clearly see/experience that
Users wanted to be able to link other apps to see what impact they have on their state (Eg: If a user uses Headspace, they’d like to know what it actually does for them)
Users wanted to seeing historical trends over time to not only tackle short term stress but being more conscious about how to actively manage it long term.

Implementatiestrategie

From pod to platform--We divided the Reset business model into a B2B and B2C offering and separated the pod sales from the software. Ultimately the real value will be in the software platform and behavioral database we will create. The pod is the initial product entry into the market. Once the system is working, product variants will address different markets.
Development partners--We’ve created a fee proposal based on each per development partner company for 6-9 months to place a pod plus providing additional services such as workshops and internal communications. We have four partners confirmed.

Reeds in gebruik

2022 one pod is in use
Q1 2023, 4 pods are implemented together with the Reset app subscriptions

Behaalde prestaties of gewonnen awards

Frame Magazine--Top 5 stress reduction designs of the year
Salone del Mobile--1 of 4 awards to address improving the workplace
Fast Company, Dezeen, Inc Magazine and The Times UK all wrote about Reset and requested a pod for their office

Productontwikkeling

We will continually innovate the pod design to create a more seamless user experience
We will grow our partner strategy for bespoke tune up and tune down interventions
We will expand the services beyond the pod to help people build longer term resilience
We will expand beyond the pod form factor to offer home kits, VR products and applied space applications.
The Reset Index will continue to develop and become more personalized to the individual
The Reset app will allow for 3rd party app integration such as Strava or Headspace
We will build a dashboard for burnout prediction

Internationale ambitie

We are ready to go international. We have connections in DE, UK and US. We've signed an NDA with a company in the US who wants to represent Reset for hotels, gyms and spas. We've had international interest from a Hong Kong based insurance company but Covid hit and we put things on hold. We will pick up discussions again.

Omzet

€ 0-10k