The mental health and wellness category is exploding post Covid. If we break down some of the markets we are addressing, the consumer wearable market is 32 Billion, wearable biosensor market is 15B, Health and Fitness apps are 1 Billion and growing.
Here's our target segments:
Companies--Many companies post covid are adapting to the new ways of working. Offices are becoming more service based and needing to rethink how they take care of employees.
Hotels, gyms, spas--These are perfect to offer a mental and physical offering versus more physical interactions.
Automotive, train and plane--We've worked with an automotive company as a use case for their autonomous vehicle concept. Trains and Planes have potential both inside the vehicle and at train stations and airports.
Universities and academia--Both professors and students are under immense pressure. We've had real interest from universities on helping students cope with stress.
Hospitals--Hospitals are another environment where stress management is vital. While surgeons get mandatory breaks after surgery but nothing else is offered to the rest of the staff. Reset can also help patients with their mental state.
Public space--Cities have a role to play helping their residents become more resilient. Mental heath budgets are being allocated across many cities and we feel we can play a role to raise awareness and help citizens.
Reduced costs due to mental fatigue and burnout
Reduced employee absenteeism
Helps to quantify the effectiveness of company wellness strategies
Physical pod rental/sales
App+ subscriptions for premium services
App-store to download additional experiences inside the pod
Partnership model for bespoke experiences
Reset workshops and camps
Sensiks is a competitor that offers a physical experience to reduce stress
Ayavaya is also doing stress reduction with their product
There are various products that claim to track stress via wearables but not that combine it with interventions to translate the effect they have.
The problem is currently solved by companies doing internal campaigns, traditional break rooms and various gadgets such as foosball tables to offer break options.
Reset is a prevention tool. It's designed to be able to quantify the impact and effort individuals and companies are putting into their wellness strategies. If Reset prevents one person's burnout, the company saves €80-€100K (Zilveren Kruis study on costs of burnout)
The innovation of Reset comes in various ways.
1. Reset is not only about stress reduction. Reset is about stress management--up or down. For example, our findings were that people want to tune up for a meeting and down after one. Reset is redefining how to get the most out of a personal break.
2. The Reset Index is beyond tracking a person’s resilience to stress. The Reset Index is a tool to learn one’s optimal functioning zone and recommend tailored breaks to help keep them in it.
3. Reset has a range of product offerings that tackles both short- and long-term factors that affect mental health, starting with the pod. If we can accelerate speed to market, we’re in a good position to offer solutions people want.
Technically, the innovation is the combination of monitoring and tracking via wearables together with interventions to help individuals with what they need, when they need it.
The second is the pod structure that will ultimately learn and personalize experiences to you. This goes from the design of the structure to the applied technologies inside. A user can pair his or her wearable to the system to get personalized feedback.
The third is that we are developing a Reset Index to help people understand their optimal functioning zone.
Pod design is protectable (patent applied)
To be protected:
The various treatment/ intervention software models that specifically attempt to bring an individual back to their personalized optimization zone (i.e. “breathing exercise” programs)
The data model we're using is protectable
The behavioral database is protectable
APIs that interoperate with various 3rd party sensors.
Algorithms that identify, diagnose, and then recommend a personalized treatment to bring a given individual’s health state back to their ideal optimization zone (both pre- and post-treatment and including a feedback loop).
The Reset app is protectable
The organization needs to have dedicated functions for development and sales.
We identified the following 7 core functions to build the organization: Research+Insights, Product Lead for Reset Pod, Product Lead for Reset App, Structural Design, Interaction/Experience Design, Database technologist, Commercial Director with category sales functions reporting in.
Dr Christiaan Vinkers with Amsterdam UMC is currently on the advisory board to help us with the scientific pathway we are developing.