Innovatie

myHealth

Ontwikkeling

What are we delivering?
This project enables citizens to benefit from personal health data without having to worry about privacy. Personal health
data is now available in abundance with the maturity of wearable sensors and the new EU food labeling regulation
1169/2011. To ensure privacy, this project uses encrypted data and automatic health agents. The main deliverable is an
application in which the agents monitor live personal data to identify health risks and prompt the users to take corrective
action when required.

Informatie-uitwisseling

Regio Zuid-Holland

Bram Stalknecht

https://www.semlab.nl/portfolio-item/myhealth/

Probleemstelling

Why we do this?
 To improve individual health and well‐being by promoting a healthy lifestyle.
 To reduce healthcare cost, by creating awareness from nutrition intake and physical activity.
 To reduce cost and improve efficiency in monitoring patients in recovery.
 To support combating cardiovascular disease, obesity, diabetes and other modern health issues.
 To support informal carers, by social media and access to medical interest communities.
 To promote health research, by early detection of population‐level trends.

Oplossing

myHealth is a project under supervision of SemLab. Together with our partners Withings (France), Centrum Onkologii Ziemi
(Poland) and Kungliga Tekniska Hoegskolan (Sweden) we are creating the first easy to use opt‐in consumer app to aggregate
annotated food nutrition‐ and fit sensor metrics into a healthcare knowledge algorithm

Doelgroep

How we make money?
Every party who wishes to provide a health agent, pays an annual fee to the myHealth organisation. Users can upgrade
their account to an add‐free platform in return for a annual fee. Commercial organisations can promote their products in
the "myHealth store" for a subscription based license. In some cases we can accept organizations wish to support the
project with a capital investment for an equity stake in the organisation.

Verdienmodel

The myHealth business model is to allow healthcare consumers to benefit from the value of their personal health data. The
platform empowers consumers to trade personal data for benefits by providing anonymous access to specific parts of their
data to selected parties. All data sharing is anonymous and strictly “opt ‐in”. Aggregated health data is extremely valuable
for companies because it directly reflects the users lifestyle, diet, injury‐ & health recovery, fitness, sport and nutrition.
For the consumer, the myHealth product is an application (“app”) available as a web download for all mobile devices.The
app is connected to peripheral (wearable) health, wellness, and sport devices alongside nutrition information services.
Furthermore, it offers a safe platform for people to share health experiences, learn from others and find an appropriate
support community. The app is free for consumers that allow advertisements. For a small annual fee consumers upgrade
their account to an add‐free, skinnable "Pro" version.
For care providers and commercial parties, myHealth sells subscription licenses to the international food & nutrition, sports
& leisure, healthcare, wellbeing and medical markets. These parties can build health agents to be offered to the consumers
and express their interest to receive parts of the users aggregated anonymised data.
For hospitals, medical centers, and research institutions, this can offer valuable insight on patient coping mechanisms and
strategies; all of which demonstrates the impact of myHealth on personalized health status and government disease
management.
Furthermore the users of the app continuously add to a data‐set that offers value by promoting improvements in the

Concurrentie

What is our competition doing?
The main competitors in wearable health sensors devices are Fitbit, Apple Smartband, Jawbone Up, Samsung health. Apple
Healthbook, which is a health‐related app reportedly in iOS 8, is said to pull in health‐related data from various sources, the
much‐rumored sensor‐laden (release Spring 2015) iWatch and the iPhone itself. None of these providers have health care
agent knowledge management capabilities.
There are several food scanning app providers, including US based companies Fooducate, TellSpec, Foodscanner and
FoodScan. They all have a barcode to log food and compare that with own food database. Their shared weakness is a
unreliable nutritional data base, often maintained by the community which makes it vulnerable to erroneous data. New
developments in the market are anonymous social networks available via the web and mobile phones. None of these
competitors have health tracking technology to offer.
The main competitors in health care agent knowledge platform offering are a new patient‐focused social networks like
Health Keep, HealthTrack launching into the market. One weakness of these emerging social networks is the lack of real
patient health data however, the strength is the ability to share health related experiences from patient to patient. Other
social communities are abundant in sports and fitness yet they have the same flaws by being closed groups without health
sharing capabilities. These network agents do not offer connections to wearables nor nutrition loggers.

Unieke kenmerken

When can we deliver?
We will deliver first project results Q4 2015. This will be a TRL31. TLR4‐9 will be delivered in the following quarters.

Intellectueel eigendom

IPR is owned by SEMLAB

Organisatie

SEMLAB is an innovative semantic data analytics company with customers in healthcare and media service markets. SEM
technology includes a smart phone based food product scanner. This device is able to generate a comprehensive list of the
complete nutritional composition of a users’ purchase by scanning the grocery or supermarket receipts. The current
database, based on the Eurofir food composition databases, contains practically all generic foodstuffs and over 20.000 pre
packaged food products.

Implementatiestrategie

What is our business model?
The myHealth business model is to allow healthcare consumers to benefit from the value of their personal health data. The
platform empowers consumers to trade personal data for benefits by providing anonymous access to specific parts of their
data to selected parties. All data sharing is anonymous and strictly “opt ‐in”. Aggregated health data is extremely valuable
for companies because it directly reflects the users lifestyle, diet, injury‐ & health recovery, fitness, sport and nutrition.
For the consumer, the myHealth product is an application (“app”) available as a web download for all mobile devices.The
app is connected to peripheral (wearable) health, wellness, and sport devices alongside nutrition information services.
Furthermore, it offers a safe platform for people to share health experiences, learn from others and find an appropriate
support community. The app is free for consumers that allow advertisements. For a small annual fee consumers upgrade
their account to an add‐free, skinnable "Pro" version.
For care providers and commercial parties, myHealth sells subscription licenses to the international food & nutrition, sports
& leisure, healthcare, wellbeing and medical markets. These parties can build health agents to be offered to the consumers
and express their interest to receive parts of the users aggregated anonymised data.
For hospitals, medical centers, and research institutions, this can offer valuable insight on patient coping mechanisms and
strategies; all of which demonstrates the impact of myHealth on personalized health status and government disease
management.
Furthermore the users of the app continuously add to a data‐set that offers value by promoting improvements in the
delivery of care and, in greater clinical research, a broader and more complete condition response understanding.