Innovatie

Maia

Pilot

Maia is an advanced voice-first AI assistant that revolutionizes daily management. By using natural conversation, it helps users, patients, and caregivers effortlessly schedule tasks, set medication reminders, and coordinate routines. Maia reduces cognitive load and enhances independence through accessible, intelligent voice automation.

Digitalisering

Hulpmiddel

Zelfzorg

Regio Noord-Brabant

Help ons versnellen

As Maia is currently live on Google Play, we are ready for our next phase of impact. We are actively seeking partnerships with healthcare organizations, elderly care facilities, and accessibility advocates to conduct real-world pilot studies. Your domain expertise can help us further tailor our conversational AI to better serve individuals who rely on hands-free assistance. Additionally, we welcome connections with strategic partners and health-tech investors to help scale our platform and expand our reach across the Netherlands.

Mo Ramezani

https://www.moraalink.com/maia/index.html

Probleemstelling

The modern healthcare system is under severe strain, primarily driven by a critical shortage of healthcare personnel and an aging population. Caregivers—both professional and informal—are facing unprecedented levels of burnout due to heavy workloads, constant coordination demands, and an overwhelming administrative burden. This pressure significantly reduces the time and energy available for quality, hands-on human care. Concurrently, elderly individuals, especially those in the early stages of dementia, struggle to maintain their independence. Traditional digital interfaces and mobile apps are often too complex for them to use. This technological barrier leads to missed medications, social isolation, and an increased reliance on already overwhelmed caregivers just to manage daily routines.

Oplossing

Maia is an intuitive, voice-activated AI assistant designed to fundamentally reduce the caregiver's workload while simultaneously empowering patients. For caregivers, Maia acts as a proactive digital co-worker. It automates administrative tasks, streamlines care coordination, and handles routine patient check-ins, significantly reducing their cognitive load and freeing up time for essential care. For the elderly and patients needing support, Maia offers a frictionless, zero-learning-curve voice interface. It assists with daily structuring by providing medication reminders, schedule alerts, and an incredibly easy way to connect with family or professional care teams. By solving this communication and coordination gap, Maia directly removes the daily pressure from caregivers while ensuring patients feel constantly supported and safe.

VWS-missies

Maia strongly aligns with the central missions of the Dutch Ministry of Health, Welfare and Sport (VWS), specifically focusing on alleviating the healthcare workforce shortage and enabling citizens to live independently at home for longer (Langer thuis wonen). By automating routine care coordination and administrative tasks, Maia directly contributes to organizing care more efficiently, reducing the burden on healthcare professionals, and making the care sector more sustainable. Furthermore, by providing an accessible, voice-first support system, Maia enhances the autonomy and quality of life for elderly individuals and early-stage dementia patients. This empowers them to age in place safely and comfortably, delaying the need for intensive institutional care and reducing overall systemic healthcare costs.

Doelgroep

Our primary target group consists of formal healthcare organizations (home care providers, nursing homes) and informal caregivers (family members) who are currently overwhelmed by the sheer volume of daily care coordination, administrative logging, and routine check-ins. The secondary target group is the end-users: elderly individuals and patients with early-stage dementia who require support to live independently. The market size is substantial and rapidly expanding due to the aging demographic in Europe and the increasing shortage of healthcare personnel. Caregivers are involved as the primary clients and administrators who utilize Maia to offload their workload, while the elderly are involved as the end-users interacting with the accessible voice interface.

Verlaging zorgkosten

Maia reduces healthcare costs by directly addressing the most expensive component of care: human labor and time. By acting as an autonomous AI co-worker, Maia automates routine patient check-ins, schedule management, and medication reminders. This drastically reduces the billable hours spent on administrative tasks and non-emergency phone calls, allowing caregivers to manage more patients efficiently and reducing expensive staff turnover caused by burnout. Furthermore, by providing constant, reliable support to elderly individuals, Maia helps prevent critical incidents (like missed medications) and delays the costly transition from independent living to full-time institutionalized care.

Verdienmodel

We operate on a scalable B2B and B2B2C Software-as-a-Service (SaaS) model. Healthcare institutions, home care agencies, or health insurance companies pay a recurring monthly subscription fee based on the number of active caregiver accounts or patient licenses. The cost price of the service is highly optimized due to our modern cloud-native architecture, primarily consisting of cloud hosting, AI processing (LLM token usage), and continuous security and software maintenance. This allows us to offer a highly competitive pricing structure compared to the high cost of traditional telecare call centers or additional human staff.

Geïnvesteerd vermogen

€ 0-10 duizend

Concurrentie

Currently, the problem of care coordination is "solved" either by placing immense administrative burdens on human caregivers or by relying on traditional digital health applications (such as tablet-based patient portals). Our biggest competitors are these complex software portals and traditional telecare call centers. However, conventional apps often fail because they require a level of digital literacy that elderly patients or early-stage dementia patients simply do not possess. This ultimately pushes the burden right back onto the caregivers, who must manage the tools for the patients.

Maia significantly lowers healthcare costs by acting as an autonomous AI co-worker. By handling routine wellness checks, schedule management, and basic inquiries through voice, Maia directly eliminates the billable human hours currently wasted on non-essential administrative communication. The highest cost savings are found in preventing caregiver burnout and reducing staff turnover, while simultaneously delaying the expensive transition of patients into full-time institutional care.

Unieke kenmerken

The core innovation of Maia is its deployment of advanced conversational AI as a seamless "digital co-worker" designed to shield caregivers from routine administrative noise. While other solutions focus on digitizing forms, Maia utilizes a zero-learning-curve voice interface. It requires absolutely no swiping, typing, or technical skills from the end-user. For an early-stage dementia patient, interacting with Maia is as natural as having a conversation in the room. This frictionless interaction is highly innovative because it proactively manages the patient's daily structure—reminding them of medications or appointments—without the caregiver needing to initiate or monitor the action. It shifts the paradigm from reactive manual care management to proactive, AI-assisted autonomy.

Intellectueel eigendom

Maia is developed as a proprietary software platform operating under the Moraalink venture studio. We currently retain full copyright and ownership over the custom software architecture, the specific AI agent integrations, and the proprietary conversational workflows designed specifically for the healthcare sector. As we progress through our current pilot phase, our intellectual property strategy focuses on protecting our specialized prompt engineering and backend logic as trade secrets, with plans to register trademarks for the brand identity and core user-interface designs prior to scaling.

Organisatie

Maia is currently in its pilot phase, operating as an agile, highly specialized health-tech startup incubated by Moraalink. The current organization is a lean team driven by experienced technical leadership in AI, cloud architecture, and software engineering, supported by domain advisors. As we validate the pilot and move toward implementation and upscaling, the organization will transition into a dedicated scale-up structure. This growth will primarily focus on expanding our B2B sales and onboarding teams to partner with healthcare institutions, alongside establishing a dedicated customer success department. The ultimate goal of the organization is to remain technology-heavy but heavily focused on facilitating seamless integrations for healthcare providers to ensure maximum workload reduction for their staff.

Beschrijving pilotfase

We have recently transitioned into our initial pilot phase, moving from internal development to active, real-world user testing. Currently, Maia is being deployed in a controlled environment and is being actively tested by a select group of informal caregivers and their elderly family members. The primary objective of this testing phase is to practically measure the direct impact on the caregiver's daily workload. We are actively monitoring how effectively Maia handles routine inquiries, medication reminders, and daily structuring, thereby shielding the caregivers from continuous administrative and monitoring tasks. Simultaneously, we are evaluating the frictionless nature of the voice-first interface to ensure it truly provides a zero-learning-curve experience for elderly users.

Betrokken partners

Because we have just entered this early testing stage, our current active partners are primarily the informal caregivers and individual test subjects who are providing critical, real-time feedback on the system's usability. However, we are actively seeking strategic partnerships with formal home care organizations (thuiszorginstellingen) and healthcare providers to expand the scope of this pilot. We invite healthcare professionals and institutions who are looking for innovative ways to significantly reduce their staff's workload to participate in our ongoing tests. Interested organizations can review the project details at https://www.moraalink.com/maia or contact our team directly mo [at] moraalink.com.

Aantal gebruikers pilot

0-10

Onderzoeksresultaten

As we are currently in the early testing phase of the pilot, comprehensive quantitative data is still being actively gathered. However, the initial qualitative feedback and early user testing results are highly promising. The most significant preliminary finding is the immediate sense of relief reported by the testing caregivers, as Maia successfully intercepts and manages repetitive daily check-ins and reminders autonomously. Furthermore, initial interactions show a high acceptance rate of the voice interface among the elderly, validating our hypothesis that the technology is fully accessible without requiring prior digital literacy. The final pilot data will specifically map the exact reduction in caregiver hours saved per week.