Masterclass: Market Access & Reimbursement USA

Gaining access to the US market isn’t just about having a great product, it’s about understanding the complex world of reimbursement. Successfully navigating this system is crucial for companies looking to scale in the American healthcare landscape. 

The US Medicare programme plays a central role in hospital inpatient and outpatient payments, physician reimbursement, and durable medical equipment coverage. Understanding how these components interact is essential for businesses aiming to secure market access. 

Who Should Attend? 

This masterclass is designed for startups and entrepreneurs who already have a basic understanding of Market Access & Reimbursement (MA&R) and are looking to refine their knowledge for the US market. To get the most out of this session, we expect participants to be familiar with key concepts, including: 

• Coverage: Public and private sector coverage of healthcare services. 

• Coding: Key coding of diagnoses, surgical procedures, medical acts: i.e. zorgactiviteit; zorgproduct; ICD10 ; CPT; CCAM; OPS; EBM; 

• Reimbursement: Payment systems for reimbursing healthcare providers, including tariffs for medical acts, procedures, and devices. 

What you will learn

• The Foundations of US Reimbursement 
  Understand the key pillars—coverage, coding, and payment—and how they influence market entry. 

• Navigating the Evolving Landscape 
  Gain insight into recent trends shaping the future of reimbursement and what they mean for your business. 

• Strategic Planning for Market Success 
  Discover how to build clinical and economic evidence to support reimbursement and anticipate hurdles in achieving unique coding. 

Optional Refresher Course (Morning Session) 

Prior to the masterclass, there is an optional refresher course available from 11:00 – 13:00, led by Meike Bomhof (Avania). This session is a recap of the session she previously gave for Techleap's Pole Position program and will cover the fundamentals of Market Access & Reimbursement. 

Capacity for this session is limited, so please indicate your interest in the dropdown menu in the sign up form. For participants attending both the refresher course and the afternoon masterclass, lunch will be provided between 13:00 and 14:00. 

Meet your experts 

Stephen Hull, Senior Vice President at Avania for Market Access and Reimbursement, is a leading expert in US healthcare reimbursement with over 25 years of experience. He has served as a committee chair at ISPOR and holds an advanced degree in health policy from Johns Hopkins Bloomberg School of Public Health. 

Stephen will guide you through this essential session, providing actionable insights into positioning your company for maximum adoption and returns in the US market. His expertise in coverage, coding, and reimbursement strategies has helped numerous MedTech and pharma companies successfully navigate the complexities of US market access. 

Meike Bomhof, Vice President Market Access Europe at Avania has over 30 years of global medical technology experience, as well as a Masters Degree in Healthcare Assessment and Market Access, and an international postgraduate diploma in health economics and business administration, international marketing.  

Meike has the special gift to make the complex European reimbursement landscape understandable. She equips startups with essential tools to proactively strategize their reimbursement pathway. 
 

Sign up now to secure your spot!

Max capacity of 50 people

This event is a collaboration between: